Buying Eggs – An Introduction To 21st Century Advertising For New Home Builders

Everyone has heard the old saying “love makes the world go round.” Most have heard the typical rebuttal “money makes the world go round.” But in reality, neither of these actually explains the movement of the universe.

The phenomenon that actually fuels the world in its revolutionary progress is purchasing. Money doesn’t have much of an effect on anything until it is used; until a purchase is made.

Some might say that the way in which money is used is determined by the individual in whose hand the bills reside; that the use of money depends upon personal and/or family needs and individual circumstances. To these people I would like to offer my congratulations on their idealistic vision of the world around them.

The world might be a better place if I could agree, but I would argue that the majority of today’s financial decisions are influenced so heavily by outside forces that they can’t really be said to be the direct result of personal needs or circumstances.

For instance, once upon a time if a man needed an egg, he wandered in the forest until he found an unguarded nest and he took the egg he needed (or all the eggs if he was greedy.)

A little time passed and a similar need would arise with a similar man and the man would fulfill the need by wandering out to his henhouse, lifting up a hen and taking the egg he needed.
More time passed and a similar man with a similar need might walk to the town market to purchase or barter for the egg he required.

Still more time passes; another similar man with the same need visits his local grocer on his way home from work to procure the needed egg.

Even more time flies away and we find ourselves in the world of today. But this man faces many questions before he will be able to obtain the object of his desire.

The first question is where will he purchase the egg? Is he going to go to a convenient store? It’s quicker; it’s more expensive; it may be very close.

Is he going to visit a grocery store? And if so, which one? Will he go to the closest store to his home? Will he visit the one nearest to his work on the way home for the day? Will he visit the grocery store that has the best sales? Will he visit the grocery store that is known to have the highest quality products? Will he visit the grocery store that is known for its specialty items? Will he go to a health food store? Will he go to the store he is most familiar with for that reason alone?

Once he arrives at the chosen location he will be faced with still more questions. How many eggs will he be purchasing? Will he go with a flat dozen? Does he need a dozen and a half? Will he look to see if they can be had by the half dozen? Or maybe he should buy in bulk.

Next he will need to know if small, medium, or large eggs suit his needs the best. Brand names and prices will vary and offer more options.

Some men would even go so far as to include the chickens from which the egg originated into their purchasing equation. Did the eggs come from cage-free chickens?

So what caused the drastic changes? What made it necessary to question such a simple, straightforward need and the mode of fulfilling it? The most obvious answer (and the correct one in my opinion or I wouldn’t be offering it to you) is the availability of choices.

When there is only one option that is the option that is used. And likewise, if an individual is aware of only one option, that is the option that is used. And similarly, if an individual is convinced that one option is better than another that is the option that is used.

You may wonder why we are discussing eggs. Eggs are a solid example of a need that has been in existence for so long that no one questions the fact that they will be bought and sold.

As long as people are around they will need (and want) to eat. Other such needs are obvious. After eating the most obvious need is shelter.

While natural shelters were all the rage “once upon a time” they are really only fully appreciated in our modern times during times of desperation, extreme survival, and dire emergencies. Other than that, most people look for a bit more in their mode of “shelter” nowadays than the nearest cave with convenient cover from the rain.

The same evolution of available options we discussed with the egg is evident when it comes to “shelter.” Today’s purchasers find themselves with a plethora of options when it comes to which home to purchase; especially once they’ve made the decision to build a new home.

It used to be that if someone decided to build a home they contacted their local contractor and that was it. He took it from there.

He had built other homes in the area and they were in use and apparently he was able to fulfill their need. Build it and they will come and all that. But we are all very aware of the myriad changes that have been wrought in this particular industry, and so are most of the buyers out there.

You might still run across the rare individual who is going to go to the nearest builder because they are in the area they are familiar with regardless of their standing with other local builders and national competitors. This is the same individual who will go to the grocery store they always visit because they feel comfortable walking in the doors, they know where to find the eggs and they know which cashier is the quickest.

But this individual is not as common as many think. Most purchasers know the value of their money and want to stretch it as far as it will go.

They research and they take unofficial surveys of friends and family to try to ascertain which product will best fulfill their needs. And all the time, smart builders are doing their best to put themselves in front of prospective buyers as the solution to their every individual requirement.

We call it sales and marketing. Advertising is all well and good. Sales are an accepted necessity, but the combination of both of these, along with appropriate research and statistical analysis to increase company profits, is the key to success in today’s new home building market.

Separating the marketing from the “sales and marketing” is a mistake that too many make. If you take the sales out of sales and marketing you’ll soon discover that all you have left is a lot of glitz and glam without any results. And results are the reason for “marketing” in the first place.

There are those in marketing who attempt to avoid the responsibility that is placed on them by the expectation of results by claiming that results can’t be measured in marketing. This is an embarrassing side step and an obvious attempt to refuse to accept that there is a purpose to marketing that makes it vital to any company; and that is sales.

Without the sales to go along with the marketing it becomes an extra expenditure that doesn’t pull its own weight. Companies that find themselves in this situation typically cut their budget and remove marketing from the situation altogether.

I can’t blame them, other than to berate them for failing to recognize that what they needed was to redefine their company’s interpretation of marketing and redirect their team towards a marketing program resulting in direct sales increases or hiring someone who can.

Marketing is measurable. And it should be measured. The easiest way, and most productive way to do so, is sales.

Good marketing should increase sales. And the only way an individual or company can be successful in a sales and marketing program is to always remember that their overall goal is to get more people to buy more stuff more often so that more money will be generated for the company and profits will increase.

Marketing is about selling stuff. It is not about creating an image. That’s another guy’s job that will help you in successfully selling and marketing your product, but won’t do your job for you.

A couple of decades ago the success of a new marketing campaign was measured by the elevated image of the company. Image was everything. But in the end you can produce a new ad that is award winning, popular, and wonderful, but if it doesn’t increase sales it is next to worthless.

Sales & Marketing is about selling the product; it doesn’t matter if those already buying your homes appreciate the clever ad or if the big wigs in the company think the ad positions the company well.

The end result, sales, is always the only result that matters. It doesn’t matter if everyone loves your marketing campaign and loves your product because of it…if they just don’t feel compelled to buy it. Successful marketing campaigns compel consumers to purchase; not appreciate and adore, but to purchase.

If there is a choice between a marketing campaign that results in nationwide popularity without increased sales, or a marketing campaign that results in nationwide censure with sales increases…which do you think would be viewed as a successful campaign by savvy owners?

Marketing in the new home industry began due to the introduction of choices (or competition). Competition does two things: increases product quality through necessity and introduces the need to make the public aware of the increased product quality.

Builders who had never before had to compete for their work were eventually introduced to the world of sales and marketing through necessity. As discussed earlier, when there is only one option or one builder, new home purchasers are going to use the one builder available.

When a second option is introduced through a second builder, willing and able to build new homes in the area, there ensues a new aspect of business never before necessary.

Competition results in both the refinement of the product and services offered to consumers (you now have someone who you want to appear better than in the eyes of the public) and sales and marketing; you want the public to be very aware of exactly why you are better than the competition and why the sale should be one they make with you and your company.

The history of traditional “old school” advertising and marketing for new homes included newspapers, signs, billboards, location, and we can’t forget the be all and end all “build it and they will come” theory. New home builders still depend upon models and spec homes, but not to entice new home buyers to look at their homes.

Successful new home builders of today don’t depend upon consumers seeing their models and coming to see what the fuss is about. They reach out to potential new home buyers with focused advertising coupled with clearly defined sales and marketing plans using all available mediums.

The traditional advertising mediums are included in the process, but new, even more advantageous and far reaching mediums have been added with the easy access to consumers offered by the television and the Internet.

Builders in the past could rely on a quality product and a good reputation to survive and even thrive in the new home industry, but in today’s market the builder who gets ahead is the one who is dedicated to fully understanding and incorporating modern sales and marketing techniques into their day-to-day advertising and business maneuverings. The successful builder will address the 5 M’s of Advertising and Marketing: Market, Money, Media, Message, and Messenger.

Why Now Is The Best Time To Employ The Services Of A New Home Builder

It is common knowledge that the housing market is in shambles at the moment – owners simply aren’t getting the prices they want for their beloved family homes. This situation has caused many people who are looking to build to question whether this is the best time to do so or whether they should be waiting until the market picks up a bit. The reality, however, is that there has never been a better time to employ the services of a new home builder, and here’s why:

The slump in the market has meant that many families are deciding to stay in their homes as long as possible, which has led to a severe drop in the amount of construction projects being undertaken. The builders who have managed to survive through this have begun looking at new ways for them to become competitive. This means that they have cut back on some of the standard upgrades that they offer and that they have lowered the quality of some features so that they can offer cheaper prices.

When you take into account the fact that most families would prefer to live in a brand new home that no one has lived in before, it really does make sense to contact a builder when you’re likely to get the best price possible. In many cases, it’s actually possible to purchase land and build a home for the same price (or even cheaper) than it is to purchase an existing property that is very similar in size and design.

If you are still unsure about now being the best time to hire a new home builder, you might do to take into account all the benefits that this option presents you with, including: your own design, your own landscaping, your own paint and carpet colours, your own tiles and your own timber floors. Not to mention that you can choose the perfect block of land in the perfect suburb.

Don’t choose to put up with a home that is completely unsuitable for your needs just because the housing market is currently in a slump – if you need a bigger house or one with more living areas, consider contacting a new home builder and discovering how they can assist you. The fact that the market is experiencing troubles should mean that you can pick up a block of land for a bargain price and build a home on it no problems.

Do You Need to Use the Services of a Florida New Home Builder?

Are you interested in relocating to the state of Florida? Or, if you already live in the state of Florida, are you interested in moving into a new home? If you are, have you already started to examine the real estate market? If you have yet to do so, you may want to get started soon. Examining the real estate market, with or without professional assistance, is a great way to determine if you are able to find the Florida home of your dreams.

Although a relatively large number of Florida home buyers are able to find existing homes to buy, there are many others who do not. Unfortunately, when many potential home buyers do not find the home of their dreams, there are many who make the decision to give up, even just temporarily, or settle for second best. Yes, the decision as to whether or not you want to hold off your move to a new Florida home is yours to make, but you may want to look at your alternatives. One of those alternatives is using the services of a Florida new home builder. A Florida new home builder can help to give you the home of your dreams, literally.

When it comes to doing business with a Florida new home builder, there are many potential home buyers who wonder if they really should do business with a Florida new home builder. If you are one of those individuals, there are a number of important questions that you will want to ask yourself. These questions, which are touched on below, may help make it easier for you to decide if you should hire a Florida new home builder to build a home for you.

One of the many questions that you will want to ask yourself, concerning a Florida new home builder, is whether or you were able to find the Florida home of your dreams. A large number of Florida residents or even just hopeful residents would prefer to find an existing home, one that they do not have to build. However, if you are unable to find the home of your dreams, or at least one that you could see yourself living in for years to come, you may want to think about at least meeting with a Florida new home builder for more information.

It is also advised that you ask yourself whether or not you can even afford to use the services of a Florida new home builder. When it comes to doing business with a Florida new home builder, you will find that have a number of different options. For instance, there are some Florida new home builders that specialize in making manufactured homes or those who build custom homes from scratch. You will want to examine your financial situation, as well as your ability to obtain financing, if you need it, before determining what type of Florida new home you would like or which Florida new home builder you would like to do business with.

If you are finding it overwhelming, deciding on your own whether you should use the services of a Florida new home builder, you may want to think about seeking professional assistance from a real estate expert. A real estate expert can not only help you find a lot of land to buy, but they should also be able to connect with a highly rated and recommended Florida new home builder.

Successful Marketing Ideas for Home Builders

Home building and selling has the potential to be a lucrative business if (and it is a big “if”) there are regular inquiries translating to orders that result in steady revenues. Given the competition, it is sometimes challenging to get new customers. Customers have become more knowledgeable. In this scenario home builders need to put in extra efforts to market themselves and increase their steady stream of orders.

Stand out and specialize

A builder must create value and bring something special to the table. He could, for instance, join the niche of luxury custom home builders with attendant high returns and a reputation that earns new clients. This is not easy to achieve.

* However, what a builder can do is he can specialize in green building technologies and point out how his knowledge will result in homes that are more comfortable to live in as well as less energy hungry.

* There is practical wisdom enshrined in traditional building practices such as “Vaastu” from India. He could blend these principles with contemporary methods to create a unique image of his organization.

* A builder can also offer specialized lighting and ventilation guidance incorporated into the plans that will be perceived as giving value.

* He could also add landscaping and harmonizing exteriors with interiors as a skill.

* Custom designing service would also help a builder develop an identity of his own.

In fact, concentrating on offering custom luxury homes with special green building features, landscaping, lighting and interiors would lead to better long-term revenues and growth. If he gets one client, that new client is likely to refer him to others.

Going online

Buyers are searching online so it follows that builders too must be online in order to be found. A website is indispensable for online marketing efforts and the site must be Search engine optimized, full of informative content, spectacular imagery as well as video walk through.

* In addition to a regular website, deploying a property specific mobile responsive website gets more leads. The mobile site should show images, possibly a video and description as well as contact details in addition to testimonials from clients.

* Registering and listing property and agency on Yahoo Local and Google local, on maps and in local directories is foundation to local marketing. People usually use smartphones to find property in their vicinity.

* Writing and posting informative articles and blog posts

* Leverage social media to create an impression that the builder is an authority on his topic, hold contests online, give freebies for recommendations and plenty of other activities to network.

* Email newsletters are effective since it helps build one-to-one connection. Visitors to your website could be invited to sign up for newsletters and receive offers as well as information. Should a prospective buyer show interest, responding promptly and then maintaining the connection is vital for conversion.

In all the above matters, stressing on the specialization would help builders create a niche identity that would possibly lead to more inquiries from buyers looking for luxury custom home builders located in Anderson SC. For more Details: http://www.actionconstructionco.com/